Ad creatives for roofing companies
Stop running the same roofing ads.
Every month.
Get fresh, professionally created Meta ads that give homeowners more reasons to choose your roofing company.
No filming. No writing. No designing. Just download your new ads and launch.
- Different hooks
- Different angles
- Different visuals
Be honest with yourself
How much have you already spent looking for the roofing ad that makes the phone ring?
- You launch a campaign.
- You check the leads between jobs.
- You check the clicks from the truck.
- You refresh the dashboard at night, after the crew goes home.
- And you wait for the phone to ring.
- Maybe “Free inspection” in bigger letters finally gets noticed.
- Maybe a better photo of that last roof makes homeowners stop scrolling.
- Maybe another cut of the same drone video finally brings the calls in.
Then… nothing. Or worse: a few clicks, a couple of tire-kickers who just wanted a price, more money spent, and still not the booked inspections you needed.
Campaign · Storm season
4 ads. 1 idea.
Spent
$4,870
- Ad v1 · blue backgroundFading
- Ad v2 · black backgroundFading
- Ad v3 · new headlineFading
- Ad v4 · phone number movedOff
Illustration. The numbers are made up; the feeling isn’t.
So you go back to the drawing board
And somehow you’re still looking at essentially the same roofing ad.
And it’s not like you’re sitting around. You’re running crews, quoting jobs and climbing ladders all day, then studying other roofers’ ads at night. You see a company running an ad that looks incredible. You try to make something like it. It just doesn’t come together.
“That’s exactly the kind of ad my company needs.”
After enough failed attempts
- Are my prices the problem?
- Is my offer the problem?
- Am I targeting the wrong area?
- Am I just throwing money at Facebook?
And the worst part? You know you do good work. You know there’s a homeowner out there right now with a stain spreading on the ceiling, a roof past its prime or damage from last week’s storm. They need you. Getting them to stop scrolling long enough to find you is a completely different battle.
The realization
Maybe you don’t need another ad. You need a different idea.
What if the problem isn’t how many ads you run, but how few reasons you give homeowners to call you?
- Homeowner one“Water is coming through my ceiling. I need someone today.”
- Homeowner two“My roof is old. What will a new one really cost me?”
- Homeowner three“Did last night’s storm do damage I can’t see?”
- Homeowner four“Will you show up, clean up and finish the job?”
- Homeowner five“We’re selling the house. Will the roof pass?”
Same roofing company. Completely different reasons to call.
If every ad tells the same “Free roof inspection” story, you keep making the same argument to homeowners who need to hear something completely different.
- Doesn’t fix it: Changing the background from blue to black.
- Doesn’t fix it: Moving the phone number.
- Doesn’t fix it: Swapping one roof photo for another.
That’s not a new concept. That’s the same idea wearing a different outfit.
Outfit #1 · same idea
Stop counting how many ads you run. Start counting how many genuinely different ways you show homeowners why they should call you.
Why this matters right now
Meta’s ad system just got a lot more powerful.
Andromeda is Meta’s AI ad-retrieval system. In simple terms, it helps decide which ads become candidates to be shown to a particular person.
1,000,000,000+
eligible ads processed per second by Meta’s next-generation Andromeda
Source: Meta Engineering, 28 October 2026. Meta’s own figures.
And Andromeda doesn’t work alone. Other AI ranking systems, including GEM, help decide which ads finally get selected and shown. The whole ecosystem is evolving.
Here’s what that does NOT mean
- Uploading 50 roofing ads doesn’t magically fill your schedule.
- Meta doesn’t guarantee more leads because you made more creatives.
- Not every roofing company needs hundreds of ads.
What it does mean: your creative strategy matters. Keep feeding your campaigns the same “Free inspection” ad and you limit the messages, formats and concepts you have to test.
The big mistake
More ads doesn’t mean more ideas.
Same roofing company. Ten ads. But nine are slight variations of the first: different background, headline, roof photo, spot for the phone number.
10 ads. 1 idea.
Do you really have ten ways to win a homeowner’s call? Not really.
8 ads. 8 ideas.
- Real homeowner
“It started as one small stain on the ceiling.”
Homeowner story
A real homeowner tells the story of the leak.
Built to last
Your finished work
Shows your best finished roof like a showcase.
How we inspect
1Call2Inspect3ReportHow the inspection works
Walks through exactly what happens on your visit.
Spot this
up there?✕Don’t wait →
The warning signs
Shows damage homeowners miss from the ground.
Rain outside. Dry inside.
Peace of mind
Shows a family safe and dry under the new roof.
Free check
$0Book nowThe offer
Leads with your offer, like a free inspection.
“Your best real homeowner review goes here.”
Verified homeowner
Reviews and jobs
Uses your real reviews and finished jobs.
Did you know?
Storm damage can hide.
Did you know?
Teaches homeowners something they didn’t know.
Eight different chances to find what makes a homeowner stop scrolling and pick up the phone.
That’s creative diversity. Not more versions of the same ad. Ads that bring something different to the table.
Imagine finally having options
Open your ad account and already know what to test next.
Your creative library
- Ads that stop homeowners mid-scroll.
- Ads that show the quality of your work.
- Ads that make homeowners look up at their own roof.
- Ads that answer “Can I trust you with my house?”
- Ads that show your company in a completely different light.
What you start learning
- Which message gets homeowners’ attention?
- Which angle creates genuine interest?
- Which presentation gets people to call or book?
- Which ad brings in the jobs you actually want?
The testing loop
- 1Test different concepts
- 2Learn from the results
- 3Build on what works
- 4Develop stronger concepts
Find the concept that lands. Then build new versions of that idea.
Nobody can promise every creative will win. That’s not how advertising works. But you can stop deciding on guesswork.
The goal isn’t one magic ad you pray keeps working until storm season ends. It’s a roofing business that knows how to keep creating new chances to win jobs.
This is where we come in
We create the ad variety your roofing company needs.
- Not another batch of recycled roofing templates.
- Not ten “Free inspection” ads that all look the same.
- Not random designs made to fill up a campaign.
“It started as one small stain on the ceiling.”
Want it to feel local and real?
We create a homeowner-story direction.
Built to last
Want your work to look as good as it is?
We build a showcase of your finished roofs.
How we inspect
Need homeowners to know what happens on a visit?
We make the inspection the centre of the ad.
Free check
Want to lead with an offer, a warning sign, an objection or peace of mind?
We build the creative around that message.
Your roofing company shouldn’t depend on one ad. Homeowners deserve to see you from different perspectives.
Six months from now
Where do you want your company to be?
Still…
- Still staring at a blank screen after a long day on roofs.
- Still hunting for ad ideas at night.
- Still asking your designer to change the same roof photo for the fifth time.
- Still backing the same tired “Free inspection” ad because there’s nothing better to test.
Or…
- Fresh ad concepts in development.
- Different homeowner reasons being addressed.
- New angles ready before storm season hits.
- A clearer picture of what homeowners in your area respond to.
- A creative process that doesn’t stop when the first ad doesn’t perform.
Your work might be the best in town. Your price fair. Your targeting reasonable. But if the ad doesn’t make a homeowner care enough to stop scrolling, they’ll call the roofer down the street instead.
You need more than one way to earn that call.
Stop hoping. Start testing.
Stop asking
“How can I make another version of this roofing ad?”
Start asking
“What other reason could make a homeowner call my company?”
More ads don’t automatically mean more jobs. More meaningful concepts give you more chances to discover what makes homeowners in your area pick up the phone.
We don’t just make more roofing ads.
We create more ways for your phone to ring.
Ready to stop recycling the same ideas and give your roofing campaigns genuinely different creative directions?
Different ads. One offer. More jobs to win.
Pricing
Your roofing ads. Completely taken care of.
Fresh advertising concepts, ready-to-use videos and social content, delivered every month.
No filming. No writing scripts. No designing. No editing. No chasing freelancers.
We handle the creative work from the first idea to the finished ad. You review your content, download it from your own dashboard and put it to work.
Everything your marketing needs, without doing the creative work yourself.
- Different advertising concepts, not recycled templates.
- Different hooks, homeowner problems and selling angles.
- Professionally created video ads and social content.
- Carousels and visual posts for your social channels.
- Your roofing company’s branding throughout.
- A dedicated dashboard to preview and download everything.
- Revisions when you want something changed.
- Fresh creative content delivered every month.
Choose how much creative support your company needs.
Starter
25creative deliverables
$1,049/ month
Your marketing stays active without constantly having to think of what to create next.
A consistent supply of fresh concepts, ready-to-use ads and social content.
- 25 finished creative deliverables every month
- Different homeowner problems and advertising angles
- Video ads, social posts and carousels
- Your own creative dashboard
- Revisions when needed
Growth
50creative deliverables
$2,099/ month
For roofing companies ready to put more creative ideas into circulation.
Explore more homeowner motivations, test different advertising approaches and keep fresh content coming throughout the month.
- 50 finished creative deliverables every month
- A wider variety of advertising concepts and angles
- Video ads, social posts and carousels
- Your own creative dashboard
- Revisions when needed
- More creative directions to test and learn from
Scale
100creative deliverables
$4,199/ month
For roofing companies that want a substantial, continuous supply of creative content.
More concepts to explore, more homeowner situations to address and more ways to present your roofing company.
- 100 finished creative deliverables every month
- Extensive creative variety across different formats
- Video ads, social posts and carousels
- Your own creative dashboard
- Revisions when needed
- A consistent supply of fresh creative directions
Not 100 copies of the same idea.
Every monthly package is built around creative variety.
Different homeowner problems. Different reasons to buy. Different hooks, stories, offers and visual approaches.
The goal isn’t to fill your dashboard with content. It’s to give your roofing company more meaningful creative directions to put in front of potential customers.
You focus on roofing. We’ll take care of the creative.
Billed monthly. No filming or production work required from your team.
More angles.
More reasons to call.
You keep the crews busy up on the roofs. We keep the ideas coming. Tell us about your company and we’ll build your next batch of genuinely different roofing ads.
Get my roofing ads made